Health Communication --Elaboration Likelihood Model Conceptual Model Favorite Methods Reader-experiments.Questionnaires(about arguments used in a text,brand recall,source credibility etc.) Scope and Application Advertisement-research(printed media,television etc.),psychological research.This theory is promising because it integrates an array of variables into a single explanation of persuasion.It addresses factors that explain why and when messages and self-motivated efforts are more or less likely to lead to attitude formation.Health Communication -- Elaboration Likelihood Model Conceptual Model Favorite Methods  Reader-experiments. Questionnaires (about arguments used in a text, brand recall, source credibility etc.) Scope and Application  Advertisement-research (printed media, television etc.), psychological research. This theory is promising because it integrates an array of variables into a single explanation of persuasion. It addresses factors that explain why and when messages and self-motivated efforts are more or less likely to lead to attitude formation