Choice Criteria Used when Evaluating Alternatives Social Technical- Status Reliability Social belonging Convention Durability Fashion Performance Style/looks Comfort Delivery Convenience 三 CononIe Personal- Taste Price Self-image value for money Morals Running costs Emotions Residual value Life style costsChoice Criteria Used When Evaluating Alternatives 5 Technical￾Reliability Durability Performance Style/looks Comfort Delivery Convenience Taste Economic￾Price Value for money Running costs Residual value Life style costs Social￾Status Social belonging Convention Fashion Personal￾Self-image Morals Emotions