Course Organization 1-2 Part I -Understanding Marketing and the Marketing Process Part Il -Developing Marketing Opportunities and Strategies Part Ill Developing the Marketing Mix :對计适（竹置多大差 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 Course Organization  Part I - Understanding Marketing and the Marketing Process  Part II - Developing Marketing Opportunities and Strategies  Part III - Developing the Marketing Mix 1－2