Conceptual Design Conceptual design practices Finding the right form to maximize stakeholder value over the product (or product family)lifetime "Good"system decisions must both answer the right guestions as well as answer the guestions right √ What is involved in getting the right questions?Decision Maker defined objectives √ What is involved in getting the questions right?Rigorous decision and analytic methods System Engineering by J.J.Gao CLGO 11+ - System Engineering by J. J. Gao 11 Conceptual Design  Conceptual design practices  Finding the right form to maximize stakeholder value over the product (or product family) lifetime “Good” system decisions must both answer the right questions as well as answer the questions right  What is involved in getting the right questions? Decision Maker defined objectives  What is involved in getting the questions right? Rigorous decision and analytic methods