什么是广告? 15-1 Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year Advertising is used by: Business firms Nonprofit organizations, Professionals Social Agencies 商务策划学院2002商务策划学院 2002 什么是广告 15-1 ? • Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. • U.S. advertisers spend in excess of $175 billion each year. • Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals, –Social Agencies