Marketing Management Review of Last Session/Housekeeping New developments Brand Management - Pillars "Positioning via the pillars . NPD -8 stage process v Landrover practice Case Exercise Questions/Reading for next weekMarketing Management •Review of Last Session/Housekeeping •New Developments •Brand Management –Pillars –‘Positioning’ via the pillars •NPD –8 stage process v Landrover practice •Case Exercise •Questions/Reading for next week