Principles of Marketing 11-1 Session 11 Pricing Strategies Text:Chapter 11,Appendix 2 雒對酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 11－1 Principles of Marketing Pricing Strategies Session 11 Text: Chapter 11, Appendix 2