IL Preparation Describing the Pictures on page 293 and 294. Ad A: It is a striking ad because there is so little text and so much white space. All tle car in the middle of the page and slogan"Drivers wanted The slogan means that this new model needs drivers(buyers). This ad is of the minimalist style Ad B: This ad is very eye-catching. There is not too much text and a few key word stand out: Discover A World Of Travel At Hilton. Most people would recognize the name HILtON, a very well-known chain of hotels. The picture shows an oyster shell with a pearl, which is actually a globe. The analogy created by the pearl and the oyster is that Hilton offers superb serv ice through out the world. The style of this ad is simple but elegant and efficient Ad C: This very striking ad shows a mouse-trap with a piece of cheese. The only ord ge print are: What and“ Behold the power of cheese". In the West, cheese is almost always used as bait to catch mice. The logan "What a way to go" literally means: what a way to die. In this case,it means to die eating cheese. The aim of this ad, sponsored by dairy Farmers, is to make people think of cheese and how wonderful it is. The style of this ad is simple but humorous Ad D: This is an educational ad. In other words, the sponsor is informing the reader in an honest and precise manner about a specific project. In this case, the sponsor is a conservation organization called American Forests and the program they are promoting is called Global Releaf 2000. Citizens are invited to participate in the program by donating money or planting trees to help the environment Like many ads, there is a play on words: Global ReLeaf 2000 literally means put new leaves in the world for the year 2000; but"releaf(a word that doesn't exist)is pronounced like"releaf". So the reader will understand that it is a project to help the environment. The illustration is a simple drawing showing a man with a young girl planting a tree. In this ad, the text is almost more important than the drawing Ad E: This is a very spectacular ad. At first, we think the ad is for the Pentium Il, since the name stand out. But then when we read the message under the snail we realize that the ad is for the new Power Macintosh computer. The snail is normally considered to be the symbol for slowness (e.g. snail mail /e-mail) We then realize that the pentium is being shown as slow It is an unusual ad in that the name of the competitor is large than the name of the product being promoted. And the expression"up to twice as fast "avoids precise claims. It doesn't say twice as fast, but anything up to it. The style of this ad is very original. The image of the snail is quite funnyII. Preparation Describing the Pictures on page 293 and 294. Samples Ad A: It is a striking ad because there is so little text and so much white space. All one sees is a little car in the middle of the page and slogan “Drivers wanted”. The slogan means that this new model needs drivers (buyers). This ad is of the minimalist style. Ad B: This ad is very eye-catching. There is not too much text and a few key words stand out: Discover A World Of Travel At Hilton. Most people would recognize the name HILTON, a very well-known chain of hotels. The picture shows an oyster shell with a pearl, which is actually a globe. The analogy created by the pearl and the oyster is that Hilton offers superb service through out the world. The style of this ad is simple but elegant and efficient. Ad C: This very striking ad shows a mouse-trap with a piece of cheese. The only words in large print are: “What a way to go” and “Behold the power of cheese” . In the West, cheese is almost always used as bait to catch mice. The slogan “What a way to go” literally means: what a way to die. In this case, it means to die eating cheese. The aim of this ad, sponsored by Dairy Farmers, is to make people think of cheese and how wonderful it is. The style of this ad is simple but humorous. Ad D: This is an educational ad. In other words, the sponsor is informing the reader in an honest and precise manner about a specific project. In this case, the sponsor is a conservation organization called American Forests and the program they are promoting is called Global Releaf 2000 . Citizens are invited to participate in the program by donating money or planting trees to help the environment. Like many ads, there is a play on words: Global ReLeaf 2000 literally means: put new leaves in the world for the year 2000; but “releaf” (a word that doesn’t exist) is pronounced like “releaf”. So the reader will understand that it is a project to help the environment. The illustration is a simple drawing showing a man with a young girl planting a tree. In this ad, the text is almost more important than the drawing. Ad E: This is a very spectacular ad. At first, we think the ad is for the Pentium II, since the name stand out. But then, when we read the message under the snail, we realize that the ad is for the new Power Macintosh computer. The snail is normally considered to be the symbol for slowness (e.g. snail mail / e-mail). We then realize that the Pentium is being shown as slow. It is an unusual ad in that the name of the competitor is large than the name of the product being promoted. And the expression “up to twice as fast” avoids precise claims. It doesn’t say ‘twice as fast”, but anything up to it. The style of this ad is very original. The image of the snail is quite funny