The next section of the case documents the company's experience in overseas expansion,describing how long- established operations in Canada,Australia,and France have successfully adopted the Lincoln's incentive-based management model. However,the new wave of international expansion in the late 1980s and early 1990s,has wun into major difficulties.For the first time in its history,Lincoln has begun losing money,and the board saw the need to replace the CEO and bring in new management under the leadership of Tony Massro,Lincoln's first out side CEO.The next section of the case documents the company’s experience in overseas expansion, describing ho w long￾established operations in Canada, Australia, and France have successfu lly adopted the Lincoln’s incentive-based management mod el. How ever, the new wave of international expansion in the late 1980s and early 1990s, has wun into major difficu lties. For the first time in its history, Lin coln has begun losing money, and the board sa w the need to replace the CEO and bring in ne w management under the leadership of Tony Massro, Lincoln’s first out side CEO