Specific Objectives To maintain a proper image To not encourage customers to become overly price-conscious To be perceived as fair by all parties To be consistent with setting prices To increase customer traffic during slow periods To clear out seasonal merchandise To match competitors' prices without starting a price war. To promote a"we-will-not-be-undersold"philosophy To be regarded as the price leader in the market area by consumers To provide ample customer service. To minimize the chance of government actions relating to price advertising and antitrust matters To discourage potential competitors from entering the marketplace To create and maintain customer interest To encourage repeat business• To maintain a proper image. • To not encourage customers to become overly price-conscious • To be perceived as fair by all parties • To be consistent with setting prices. • To increase customer traffic during slow periods. • To clear out seasonal merchandise. • To match competitors’ prices without starting a price war. • To promote a “we-will-not-be-undersold” philosophy • To be regarded as the price leader in the market area by consumers. • To provide ample customer service. • To minimize the chance of government actions relating to price advertising and antitrust matters. • To discourage potential competitors from entering the marketplace. • To create and maintain customer interest. • To encourage repeat business