项士学位论文 MASTER'S THESIS themselves.The desires to the moral quality and faculty of females are increasing drastically.However,the desires to the features and health of females are lower. (4)Such as age,gender,career,degree of learning,and so on,these factors affect drastically the mate selection preference. Key words:mate selection preference;contemporary Chinese;gender difference; personal advertisement⑥ 硕士学位论文 MASTER’S 1THESIS themselves．The desires to the moral quality and faculty of females are increasing drastically．However,the desires to the features and health of females are lower． (4)Such as age，gender，career,degree of learning，and so on，these factors affect drastically the mate selection preference． Key words：mate selection preference；contemporary Chinese；gender difference； pe培onal advertisement 111