Sources of Innovative Idea Tapping the ideas of customers What are their unmet needs? Learning from lead users (Von Hippel) Lead users produce innovations that suits their special needs long before manufacturers think of them. ·Empathetic design Observe how people use existing products and services in their own environment. The source of creativity is from Unmet Needs! System Engineering by J.J.Gao CLGO 7+ - System Engineering by J. J. Gao 7 Sources of Innovative Idea The source of creativity is from Unmet Needs!