agenDas MABKETOVERVIEW-CHIINA The trend of trading up continues Exhibit 3: Top 6 reasons for purchasing luxury goods, 2009 Overall Female % To reward myself 54 46 To pamper myself, treat myself well 44 27 %2肥3 For formal occasions 42 41 To reflect my personality 40 37 To enhance my self-confidence 36 37 35 To enjoy luxurious, high quality lifestyle 35 38 31 Source: KPMG, May 2010 BackMarket overview - china The trend of trading up continues. Back