Organizational Strategy Concepts and Overview strategy a broad-based formula for how a business is going to compete, what its goals should be, and what plans and policies will be needed to carry out those goals Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 4 Organizational Strategy: Concepts and Overview strategy A broad-based formula for how a business is going to compete, what its goals should be, and what plans and policies will be needed to carry out those goals