Business Intelligence and Data Warehousing bI used to be everything related to Business Analytics use of data for managerial decision Descriptive Prescriptive support Predictive Now, it is a part of What happened What will happen? What should I do? g What is happening? Why will it happen? Why should I do it? Business Analytics in Business reporting Data mining v Optimization v Dashboards v Text mining v Simulation -BI= Descriptive 5/ Data warehousing. Forecasting y Web/media mining Decision modeling Expert systems Analytics Well defined Accurate projections est possible business problems of future events and iness decisions and opportunities outcomes and actions Business Intelligence Advanced Analytics Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights ReservedCopyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Business Intelligence and Data Warehousing • BI used to be everything related to use of data for managerial decision support • Now, it is a part of Business Analytics – BI = Descriptive Analytics What happened? What is happening? What will happen? Why will it happen? What should I do? Why should I do it? ü Business reporting ü Dashboards ü Scorecards ü Data warehousing ü Data mining ü Text mining ü Web/media mining ü Forecasting ü Optimization ü Simulation ü Decision modeling ü Expert systems Well defined business problems and opportunities Accurate projections of future events and outcomes Best possible business decisions and actions Questions Enablers Outcomes Descriptive Predictive Prescriptive Business Analytics Business Intelligence Advanced Analytics