Economic Integration and the International marketer a Assessing opportunities and problems Marketers must envision the impact of integration on the firm’s a mode of market entry (local production increased scale of entry (interregional trade) a the targeted markets'readiness for change and develop a strategic response to build long-term sustainable competitive advantage through expansion acquisitions and alliancesEconomic Integration and the International Marketer ◼ Assessing opportunities and problems ◼ Marketers must envision the impact of integration on the firm’s ◼ mode of market entry (local production) ◼ increased scale of entry (interregional trade) ◼ the targeted markets’ readiness for change ◼ and develop a strategic response to build long-term sustainable competitive advantage through expansion, acquisitions and alliances