Generic Strategies 6-8 TARGET MARKET Narrow Broad Focused Product Narrow Product Differentiation Differentiation Mix Width Wide Cost Cost Focus Leadership Michael E.Porter 篮對酒价置邑大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 6－8 Generic Strategies TARGET MARKET Narrow Broad Product Mix Width Narrow Wide Focused Differentiation Product Differentiation Cost Focus Cost Leadership Michael E. Porter