Three Measures of a Projects Risk Project standing Alone risk Risk diversified away within firm as this Proiect project is combined contribution with firn’ s other to-firm risk projects and assets Risk diversified away by shareholders as securities are combined tematic risk to form diversified portfolioThree Measures of a Project’s Risk Project Standing Alone Risk Risk diversified away within firm as this project is combined with firm’s other projects and assets Risk diversified away by shareholders as securities are combined to form diversified portfolio Project’s contribution￾to-firm risk Systematic risk