4. Given the composition of the markets and the company's product-service capabilities, what seems to be the most desirable ways to close the gap between company and customers?(Be realistic, because pie-in-the-sky solutions that the firm can t afford won' t be successful) a. What marketing elementSs--services, research, advertising, personal selling publicity (etc. -are available?(And affordable in terms of the 3-ms-- men, materiel, &e money) b. Will marketing operations provide adequately for the outgoing flow of the product-service, and the incoming flow of money and information?( Can you handle the business and will it pay for itself?) 5. By now you should be able to define, and rank order by urgency, the problems facing the firm. List all those issues that are important; pay particular attention to those that are critical 6. Lay out a proposed program, maintaining an acceptable cost-price-profit relationship(remember the real world). Justify your preferred solution. Balance the risks and potential returns in keeping withthis firms)corporate policies and available resources(the three ms) Since perfect information is never available, you might wish to seek case-related information, but it is preferable to deal with the study as it is presented rather than to acquire postcase data on the company state those assumptions in your write-up. The basic process of solving a case should i If you make assumptions about information that is not presented in the case, you m follow the scientif ic method that you learned in high-school: 1)Analyze the case; 2) define the problem(s); 3) formulate alternative solutions to the problem(s) 4) analyze the consequences of each possible alternative; and 5)select the most appropriate solution(s) HOW TO WRITE-UP YOUR CASE The maiority of your work is in the analysis and definition of the problems Unfortunately, much of the effort that you put into the analysis and definition has no place in the final report that you will be preparing. It is quite natural to want to demonstrate that you have gone into exhaustive detail. However, the typical manager to whom you will report will have neither the time nor the inclination to wade through3 4. Given the composition of the markets and the company's product-service capabilities, what seems to be the most desirable ways to close the gap between company and customers? (Be realistic, because pie-in-the-sky solutions that the firm can't afford won't be successful) a. What marketing elements--services, research, advertising, personal selling, publicity (etc.)--are available? (And affordable in terms of the 3-m's-- men, materiel, & money) b. Will marketing operations provide adequately for the outgoing flow of the product-service, and the incoming flow of money and information? (Can you handle the business and will it pay for itself?) 5. By now you should be able to define, and rank order by urgency, the problems facing the firm. List all those issues that are important; pay particular attention to those that are critical. 6. Lay out a proposed program, maintaining an acceptable cost-price-profit relationship (remember the real world). Justify your preferred solution. Balance the risks and potential returns in keeping with (this firm's) corporate policies and available resources (the three m's). Since perfect information is never available, you might wish to seek case-related information, but it is preferable to deal with the study as it is presented rather than to acquire postcase data on the company. If you make assumptions about information that is not presented in the case, you must state those assumptions in your write-up. The basic process of solving a case should follow the scientific method that you learned in high-school: 1) Analyze the case; 2) define the problem(s); 3) formulate alternative solutions to the problem(s); 4) analyze the consequences of each possible alternative; and 5) select the most appropriate solution(s). HOW TO WRITE-UP YOUR CASE The majority of your work is in the analysis and definition of the problems. Unfortunately, much of the effort that you put into the analysis and definition has no place in the final report that you will be preparing. It is quite natural to want to demonstrate that you have gone into exhaustive detail. However, the typical manager to whom you will report will have neither the time nor the inclination to wade through