Background and terminology the product mix产品组合 The Product Mix refers to the range of products sold by a firm.For example,a supermarket sells food,but it may also sell clothes,electrical equipment, beauty products,and stationery;an electric appliance manufacturer may sell washing machines,dishwashers, refrigerators,televisions,and videos. 贵价爱，所質易大孝Background and terminology Background and terminology the product mix 产品组合 The Product Mix refers to the range of products sold by a firm. For example, a supermarket sells food, but it may also sell clothes, electrical equipment, beauty products, and stationery; an electric appliance manufacturer may sell washing machines, dishwashers, refrigerators, televisions, and videos