Swatches. They constantly produced new designs, including Swatches smelling of mint, strawberry and banana. man:So, ETA made sure that the watches were not discounted by any distributor, and to maintain a demand for Swatches, they restricted their production so that each design was a"Special Edition which might hopefully become a collectable, not just a mass-produced object. The quality was excellent: the watches werent repairable, but they didn't need to be because they didn t go wrong Each new design was both original and fashionable I man: And that was how the Swatch earned its place in marketing history, and how the Swiss watch-making industry was rescued by courageous investment, Swiss efficiency and Innovation 10.3 Brand names 1. cheaper expensive recession 3. vulgar /distasteful /wrong 4. Up-market/luxury /Expensive /Designer cheap/cheaper /down-market 5. popularity /market share 6. 80 great/marked/large 7. fewer 10.4'Think marketing 1. leaflets 3. launch 4 chart 6. gr 9. trademarks 10. bargain 11. media 14. desis 16. fluctuate 17.competitors 18. advertised 19. chain store 20. features and benefitsSwatches. They constantly produced new designs, including Swatches smelling of mint, strawberry and banana. 2 nd man: So, ETA made sure that the watches were not discounted by any distributor, and to maintain a demand for Swatches, they restricted their production so that each design was a ‘Special Edition’ which might hopefully become a collectable, not just a mass-produced object. The quality was excellent: the watches weren’t repairable, but they didn’t need to be because they didn’t go wrong. Each new design was both original and fashionable. 1 st man: And that was how the Swatch earned its place in marketing history, and how the Swiss watch-making industry was rescued by courageous investment, Swiss efficiency and innovation. 10.3 Brand names 1. cheaper expensive recession 2. label 3. vulgar / distasteful / wrong 4. Up-market / luxury / Expensive / Designer cheap / cheaper / down-market 5. popularity / market share 6. 80 great / marked/large 7. fewer 8. better 10.4 ‘Think marketing’ 1. leaflets 2. label 3. launch 4. chart 5. consumer 6. graph 7. poster 8. display 9. trademarks 10. bargain 11. media 12. brands 13. survey 14. design 15. region 16. fluctuate 17. competitors 18. advertised 19. chain store 20. features and benefits