-Managing Transport Systems:Demand; 、 Managing Transport Systems:Transport Costs and Pricing; Managing Transport Systems:The Public Sector: Transport Modes for Tourism 2.Basic concepts knowledge Transport networks; Elements of a Transport system Transport Modes for Tourism: 3.Questions Applications(Requirements) Case study:Changi Airport,Singapore;"Fly on weekends"Package Ticket from Eastern China Airlines.Discuss the Transport pricing in these two companies. (3)Consideration and Practice Draw up a balance sheet for the environmental consequences of air travel versus rail travel (4)Teaching methods lectures.multimedia.discussion Chapter Eleven Government and Tourism (1)Course outline 1.Understand why government is involved in tourism, 2.Aware the tourism policy-making process 3.Aware tourism planning is important. 4.Understand the Role of Chinese Government in Tourism (2)Course content 1.Main content The Role of Government in Tourism; Tourism Policy; Government Tourism Organisations: Contemporary Approaches to Integrated Tourism Governance; Tourism Planning. 2.Basic concepts&knowledge Tourism policy; 、 Government tourism organisations: Duty of Ministry re and tourism of the people's republic of China The UN World Tourism Organization; Tourism planning; 10 10 - Managing Transport Systems: Demand; - Managing Transport Systems: Transport Costs and Pricing; - Managing Transport Systems: The Public Sector; - Transport Modes for Tourism. 2．Basic concepts & knowledge - Transport networks; - Elements of a Transport system; - Transport Modes for Tourism; 3．Questions & Applications (Requirements) Case study: Changi Airport, Singapore; “Fly on weekends” Package Ticket from Eastern China Airlines. Discuss the Transport pricing in these two companies. （3） Consideration and Practice - Draw up a balance sheet for the environmental consequences of air travel versus rail travel. （4） Teaching methods lectures, multimedia, discussion. Chapter Eleven Government and Tourism （1） Course outline 1． Understand why government is involved in tourism; 2． Aware the tourism policy-making process; 3． Aware tourism planning is important. 4． Understand the Role of Chinese Government in Tourism. （2） Course content 1．Main content - The Role of Government in Tourism; - Tourism Policy; - Government Tourism Organisations; - Contemporary Approaches to Integrated Tourism Governance; - Tourism Planning. 2．Basic concepts & knowledge - Tourism policy; - Government tourism Organisations; - Duty of Ministry of culture and tourism of the people’s republic of China; - The UN World Tourism Organization; - Tourism planning;