-美术类作品（包括手绘作品）需要将作品制作或扫描成电子文档，要求： A3幅面，3 DOdpi,.CMYK模式，存储格式为JPEG: 第六章Advertising Media (一)目的与要求 让学生掌握与媒介和国际媒体有关的基础知识，理解媒体对于广告人员的意 义、制定国际广告媒体战略的关键、如何正确选择国际广告媒体。 (二)教学内容 1.Media Basics What Do We Mean by Media? What Are the Fundamentals of Media Strategy? Changing Patterns of Media Use 2.Paid Media Traditional Paid Media of Advertising Online Advertising 3.Owned,Interactive,and Earned Media Beyond Paid Media Owned Media:We Own It:We Control It Owned but Interactive:Let's Talk Earned Interactive Media:Let's Listen Multiplatform Brand Communication 第七章IMC and Total Communication (一)目的与要求9 ——美术类作品（包括手绘作品）需要将作品制作或扫描成电子文档，要求： A3 幅面，300dpi，CMYK 模式，存储格式为 JPEG； 第六章 Advertising Media （一）目的与要求 让学生掌握与媒介和国际媒体有关的基础知识，理解媒体对于广告人员的意 义、制定国际广告媒体战略的关键、如何正确选择国际广告媒体。 （二）教学内容 1.Media Basics What Do We Mean by Media? What Are the Fundamentals of Media Strategy? Changing Patterns of Media Use 2. Paid Media Traditional Paid Media of Advertising Online Advertising 3. Owned, Interactive, and Earned Media Beyond Paid Media Owned Media: We Own It; We Control It Owned but Interactive: Let’s Talk Earned Interactive Media: Let’s Listen Multiplatform Brand Communication 第七章 IMC and Total Communication （一）目的与要求