Exhibit 10. 4 The e-auction process Register Auction Search posted Bid watch Listing Biddings Seller Featuring Bidders Max bid/Jump bid Scheduling Proxy bidding Pricing Register Multiple bids Auction types Bid increments Canceling bid Bidding notification Real-time credit card Bidder report payment to seller Invoicing Bids completed Shipping Buyer feedback Seller notification Auction Administrator Seller feed back Fee paym Electronic Commerce Prentice Hall 2006 18Electronic Commerce Prentice Hall © 2006 18 Exhibit 10.4 The E-Auction Process