●●0●● ●●0 ●。● o family scale and consumption 1)Child is the core of the family (2)Parents responsibility and expenditure for children Parents believe the consumption style of children is linked to their social class in the future The spending for children accounts for a large proportion of family expenditure University tuition fee has increased by 2500% in the last 16 years In the western provinces. it will take a family's ten -year income to support one child to finish the college education Parents also responsible for children's wedding, housing expenditure, grandchildren nursing etc⚫ family scale and consumption (1) Child is the core of the family. (2) Parent’s responsibility and expenditure for children ➢ Parents believe the consumption style of children is linked to their social class in the future. ➢ The spending for children accounts for a large proportion of family expenditure. ➢ University tuition fee has increased by 2500% in the last 16 years. In the western provinces, it will take a family’s ten-year income to support one child to finish the college education. ➢ Parents also responsible for children’s wedding, housing expenditure, grandchildren nursing etc