opportunities that you have identified in your analysis of the case. Each recommendation should be a complete sentence For example, "1) Reformulate the product to take advantage of lower cost ingredients. is acceptable while "2) More research. is not.) 2)Check your spelling and grammar The first paragraph of your memo should briefly summarize the current situation and its ramifications. DO NOT repeat the case because the person reading the case (remember, this is the "action person")will be aware of the overall problem and not want a blow-by-blow detailed description. This serves to waste his/her time and your space/credibility The second and following paragraphs should serve to describe in detail your reasons for recommending your proposed solutions and the intended results. Where appropriate, you should explain why you have Not chosen hat might seem to be particularly obvious and/or desirable solutions In this case, there would usually be some repercussions that might occur in the future that have caused you to reject that particular solution Remember, you do not have sufficient space to delineate and explain each alternative that you considered and the reasons for its adoption or rejection. Hit the high points and explain them and their consequences If you had to perform calculations (market share, etc.) or feel that greater explanation is needed for a particular recommendation, the information should always be included in an appendix or in multiple appendices. Don't make the assumption that you can decide upon a solution to a case without examining in detail the numbers. You can, but your grade is almost certainly bound to suffer, just as in the business world, where a failure to run the numbers"will cost you dearly The main body of your memo should be no more than l page long. If you include appendices (and you should when calculations are possible), they are referenced in the heading section of the memo. For example REC REF: See attached calculations Or REC5 opportunities that you have identified in your analysis of the case. Each recommendation should be a complete sentence. For example, "1) Reformulate the product to take advantage of lower cost ingredients." is acceptable while "2) More research." is not.) 2) Check your spelling and grammar. The first paragraph of your memo should briefly summarize the current situation and its ramifications. DO NOT repeat the case because the person reading the case (remember, this is the "action person") will be aware of the overall problem and will not want a blow-by-blow detailed description. This serves to waste his/her time and your space/credibility. The second and following paragraphs should serve to describe in detail your reasons for recommending your proposed solutions and the intended results. Where appropriate, you should explain why you have NOT chosen what might seem to be particularly obvious and/or desirable solutions. In this case, there would usually be some repercussions that might occur in the future that have caused you to reject that particular solution. Remember, you do not have sufficient space to delineate and explain each alternative that you considered and the reasons for its adoption or rejection. Hit the high points and explain them and their consequences. If you had to perform calculations (market share, etc.), or feel that greater explanation is needed for a particular recommendation, the information should always be included in an appendix or in multiple appendices. Don't make the assumption that you can decide upon a solution to a case without examining in detail the "numbers." You can, but your grade is almost certainly bound to suffer, just as in the business world, where a failure to "run the numbers" will cost you dearly. The main body of your memo should be no more than 1 page long. If you include appendices (and you should when calculations are possible), they are referenced in the heading section of the memo. For example: REC:..... REF: See attached calculations. Or REC