Product-ldea Rating Device 9-10 Relative Product Product Weight Score Rating Product Success Requirements (a) () (c=a×b) Unique or superior product 40 .8 32 High performance-to-oost ratio .30 6 .18 High marketing dollar support .20 .7 .14 Lack of strong competition .10 5 .05 Total 1.00 .699 eRating scale:.00-.30 poor:.31-.60 fair:.61-.80 good.Minimum acceptance rate:.61 :對肝至（的宜多大差 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 9－10 Product-Idea Rating Device