(5) Concreteness a. To make the message specific b. don't try to write in a literary style c use action rather than camouflaged verbs (6)Correctness (7 Completeness a provide all necessary information b Answer all questions asked; c give something extra, when desirable(5)Concreteness a.To make the message specific; b.don’t try to write in a literary style; c.use action rather than camouflaged verbs; (6)Correctness (7)Completeness a.provide all necessary information; b.Answer all questions asked; c.give something extra, when desirable;