Market Trends The retail food industry typically averages only 2-4%annual growth. The"natural products industry"has seen growth as high as 9-12%. Sales of organic food/beverages have grown more than 20% annually over the last decade. 4 Healthy The Natural Marketing Institute(NMI) SPINS Organic Trade AssociationMarket Trends The retail food industry typically av a e e ds The retail food industry typically av The “natural products industry” has Sales of organic food/beverages h annually over the last decade. annually over the last decade. verages only 2 verages only 2-4% annual growth 4% annual growth. s seen growth as high as 9-12%. ave grown more than 20% The Natural Marketing Institute ( ) NMI SPINS Organic Trade Association