Fair Pricing Function Capital markets remove the fear that people have of buying or selling at a rip-off price The greater the number of participants and the more formal the marketplace, the “ fairer' the price. Strong C3-The Marketplace 3-93 - 9 Strong C3 – The Marketplace Capital markets remove the fear that people have of buying or selling at a rip-off price. The greater the number of participants and the more formal the marketplace, the “fairer” the price. Fair Pricing Function