The Value Equation: Integrating and Defending the Positioning Nothing but the best Pleasure from“ things 1980s Value Equation= Performance Quality Psychic Benefit Time+ Cost Fime famine, you get whatyou pay fo What fits MY needs Pleasure from people, feeling in control Contemporary a Performance quality Psychic Benefit Value Equation Time Cost TIME FAMINE Information overload you pay too much for what you getThe Value Equation: Integrating and Defending the Positioning 1980s ValueEquation = Performance Quality + Psychic Benefit Time + Cost Contemporary = Performance Quality + Psychic Benefit Value Equation Time + Cost Nothing but the best Pleasure from “things” Time famine, you get what you pay for What fits MY needs Pleasure from people, feeling in control TIME FAMINE, Information overload you pay too much for what you get