促销组合 14-1 Advertising Any Paid Form of Nonpersonal Presentation by an Identified Sponsor. Personal selling Personal presentations by a Firm's sales Force Sales promotion Short-term incentives to Encourage Sales Building good relations with Public Relations Various Publics by obtaining avorable Unpaid publicity. Direct Communications Direct Marketing With Individuals to obtain an Immediate Response 商务策划学院2002商务策划学院 2002 促销组合 14-1 Advertising Personal Selling Any Paid Form of Nonpersonal Presentation by an Identified Sponsor. Sales Promotion Short-term Incentives to Encourage Sales. Public Relations Building Good Relations with Various Publics by Obtaining Favorable Unpaid Publicity. Direct Marketing Direct Communications With Individuals to Obtain an Immediate Response. Personal Presentations by a Firm’s Sales Force