Definition of Rheology o Rheology TXVTC [Greek rheos -"to flow"]is the study of deformation and flow of matter ● Name was coined by Dr. Marcus Reiner instead of the more obscure “continuum mechanics” Motto of the Society of Rheology:“Panta Rhei”or “everything flows” after Heraclitus :lDefinition of Rheology • Rheology [Greek rheos - “to flow”] is the study of deformation and flow of matter • Name was coined by Dr. Marcus Reiner instead of the more obscure “continuum mechanics” • Motto of the Society of Rheology:“Panta Rhei” or “everything flows” - after Heraclitus