Why English Writing Matters? Improving the quality of writing actually improves the quality of thought.(Gopen and Swan.Professors at Duke University and Princeton University) Malcolm Forbes(1919-1990)once said,"A good business letter can get you a job interview,get you off the hook,or get you money.Why English Writing Matters? n Improving the quality of writing actually improves the quality of thought. (Gopen and Swan. Professors at Duke University and Princeton University) n Malcolm Forbes(1919-1990) once said, “A good business letter can get you a job interview, get you off the hook, or get you money