Chapter Questions What are the requirements for effective segmentation? What criteria can a company use in selecting attractive segments to enter through target marketing How can a firm choose and communicate an effective position? How are brands differentiated? O Copy rights reserved, Zou Deqiang2 2 © Copy rights reserved, Zou Deqiang Chapter Questions • What are the requirements for effective segmentation? • What criteria can a company use in selecting attractive segments to enter through target marketing? • How can a firm choose and communicate an effective position? • How are brands differentiated?