Seven Faces of The Senior Executive The Intrapreneur The Entrepreneur Jean-Pierre Cuoni, Dagfinn Myhre. Marielle Sijgers, Business Model Chairman /EFG International Head of Ral Business Models /Telenor Entrepreneur/CDEF Holding BV Focus:Establish a new business model Focus:Help exploit the latest techno- Focus:Address unsatisfied customer Innovation in an old industry logical developments with the right needs and build new business models Jean-Pierre Cuoni is chairman of business models around them EFG International,a private bank Dagfinn leads a business model unit Marielle Sijgers is a full-fledged with what may be the industry's most at Telenor,one of the world's ten larg entrepreneur.Together with her innovative business model.With est mobile telephone operators.The business partner,Ronald van den EFG he is profoundly transforming telecom sector demands continuous Hoff,she's shaking up the meeting the traditional relationships between innovation,and Dagfinn's initiatives congress,and hospitality industry bank,clients,and client relationship help Telenor identify and understand with innovative business models. managers.Envisioning,crafting,and sustainable models that exploit the Led by unsatisfied customer needs, executing an innovative business potential of the latest technological the pair has invented new concepts model in a conservative industry with developments.Through deep analysis such as Seats2meet.com,which allows established players is an art,and of key industry trends,and by develop- on-the-fly booking of meetings in one that has placed EFG International ing and using leading-edge analytical untraditional locations.Together, among the fastest growing banks tools,Dagfinn's team explores new Sijgers and van den Hoff constantly in its sector business concepts and opportunities. play with new business model ideas and launch the most promising concepts as new ventures. Seven Faces of Business Model Innovation The Senior Executive Jean-Pierre Cuoni, Chairman / EFG International Focus: Establish a new business model in an old industry Jean-Pierre Cuoni is chairman of EFG International, a private bank with what may be the industry’s most innovative business model. With EFG he is profoundly transforming the traditional relationships between bank, clients, and client relationship managers. Envisioning, crafting, and executing an innovative business model in a conservative industry with established players is an art, and one that has placed EFG International among the fastest growing banks in its sector. The Intrapreneur Dagfi nn Myhre, Head of R&I Business Models / Telenor Focus: Help exploit the latest techno￾logical developments with the right business models Dagfi nn leads a business model unit at Telenor, one of the world’s ten larg￾est mobile telephone operators. The telecom sector demands continuous innovation, and Dagfi nn’s initiatives help Telenor identify and understand sustainable models that exploit the potential of the latest technological developments. Through deep analysis of key industry trends, and by develop￾ing and using leading-edge analytical tools, Dagfi nn’s team explores new business concepts and opportunities. The Entrepreneur Mariëlle Sijgers, Entrepreneur / CDEF Holding BV Focus: Address unsatisfi ed customer needs and build new business models around them Marielle Sijgers is a full-fl edged entrepreneur. Together with her business partner, Ronald van den Hoff, she’s shaking up the meeting, congress, and hospitality industry with innovative business models. Led by unsatisfi ed customer needs, the pair has invented new concepts such as Seats2meet.com, which allows on-the-fl y booking of meetings in untraditional locations. Together, Sijgers and van den Hoff constantly play with new business model ideas and launch the most promising concepts as new ventures. bmgen_final.indd 6 6/15/10 5:31 PM