No-one actually wants data What people want are answers Which may be extracted from data So data are only half the answer The other half is statistics, data mining machine learning and other data analytic sciplines David Hand: Some comments on big data December 2013No-one actually wants data • What people want are answers • Which may be extracted from data • So data are only half the answer • The other half is statistics, data mining, machine learning, and other data analytic disciplines David Hand: Some comments on big data, December 2013