Measuring Consumer Surplus with the demand curve The market demand curve depicts the various quantities that buyers would be willing and able to purchase at different rices willingness to pay, we can also use i to g- Because the demand curve reflects buye measure consumer surplus o The area below the demand curve and above the price measures the consumer surplus in the market• The market demand curve depicts the various quantities that buyers would be willing and able to purchase at different prices. • Because the demand curve reflects buyers’ willingness to pay, we can also use it to measure consumer surplus. • The area below the demand curve and above the price measures the consumer surplus in the market. Measuring Consumer Surplus with the Demand Curve