Basic Approach to Demand Forecasting Understand the objectives of forecasting Integrate demand planning and forecasting Identify major factors that influence the demand forecast Understand and identify customer segments ■ Determine the appropriate forecasting technique Establish performance and error measures for the forecast SEIEE AU406 7-9+ - SEIEE AU406 7-9 Basic Approach to Demand Forecasting  Understand the objectives of forecasting  Integrate demand planning and forecasting  Identify major factors that influence the demand forecast  Understand and identify customer segments  Determine the appropriate forecasting technique  Establish performance and error measures for the forecast