《 会展英语 》课程教学大纲 一、课程基本信息 课程代码：1601902 课程名称：会展英语 英文名称：Practical English for Exhibition Management 课程类别：专业选修课 学 时： 32 学分：2 适用对象：会展经济与管理专业大三学生 考核方式：考试 先修课程：会展概论、参展商实务 二、课程简介 中文简介 本课程的目的在于使学生比较全面了解会展特别是展览业务中涉及的大类环节，通过听 力和乐队每一篇对话，真实展现展览室如何策划、管理和实施商业化展览会的，通过学习，可以 让学生获得实用的会展英语行业用语，又可以理解会展工作中的实际操作问题。并通过任务型为 导向，以场景为载体，结合大量实例案例让学生更能具体理解会展实务。让学生在听、说、读、 写、翻译等方面在学习会展英语时也能够全面得到提高。能更好适应会展业对从业人员英语的职 业要求，提高了学生的综合素质能力。同时增强同学们怀有优良的职业素养，培养同学们爱国敏 业的精神。 英文简介 The purpose of this course is to enable students to fully understand the exhibition,especially the major links involved in the exhibition business,and truly show how the exhibition room plans,manages and implements commercial exhibitions through listening and every dialogue.Through learning. students can not only obtain practical Exhibition English industry terms,but also understand the practical operation problems in the exhibition work.Through task-based orientation,scene as the carrier, combined with a large number of examples and cases students can beter understand the Convention and Exhibition practice.So that students can improve their listening.speaking.reading writing translation and other aspects when learning Exhibition English.It can better meet the professional requirements of exhibition industry for employees English and improve students comprehensive quality and ability.At the sme time.enhance professional quality and cultivate students patriotic and professional spirit.1 《 会展英语 》课程教学大纲 一、课程基本信息 课程代码：16019002 课程名称：会展英语 英文名称：Practical English for Exhibition Management 课程类别： 专业选修课 学 时： 32 学 分：2 适用对象:会展经济与管理专业大三学生 考核方式：考试 先修课程：会展概论、参展商实务 二、课程简介 中文简介 本课程的目的在于使学生比较全面了解会展特别是展览业务中涉及的大类环节，通过听 力和乐队每一篇对话，真实展现展览室如何策划、管理和实施商业化展览会的，通过学习，可以 让学生获得实用的会展英语行业用语，又可以理解会展工作中的实际操作问题。并通过任务型为 导向，以场景为载体，结合大量实例案例让学生更能具体理解会展实务。让学生在听、说、读、 写、翻译等方面在学习会展英语时也能够全面得到提高。能更好适应会展业对从业人员英语的职 业要求，提高了学生的综合素质能力。同时增强同学们怀有优良的职业素养，培养同学们爱国敬 业的精神。 英文简介 The purpose of this course is to enable students to fully understand the exhibition, especially the major links involved in the exhibition business, and truly show how the exhibition room plans, manages and implements commercial exhibitions through listening and every dialogue. Through learning, students can not only obtain practical Exhibition English industry terms, but also understand the practical operation problems in the exhibition work. Through task-based orientation, scene as the carrier, combined with a large number of examples and cases, students can better understand the Convention and Exhibition practice. So that students can improve their listening, speaking, reading, writing, translation and other aspects when learning Exhibition English. It can better meet the professional requirements of exhibition industry for employees' English and improve students' comprehensive quality and ability. At the same time, enhance students' excellent professional quality and cultivate students' patriotic and professional spirit