"people food, (41%): walk,"(26%); " give nothing. "(7%)and"other,"(6%). Sixty-one percent of the respondents between the ages of 19-39 gave"affection as a treat There is a relationship between giving"affection as a treat household income When the respondents income bracket increases the percentage of respondents answering yes they gave"affection as a treat"decreases Thirty percent of the respondents replied that they purchase dog biscuits"1-2 weeks ago"followed by 27% who purchased dog biscuits"3-4 weeks ago. " Fifty-seven percent of the respondents purchase dog biscuits in a 1-4 week time period The majority(45%)of the respondents purchased their dog biscuits at grocery stores followed by 31% who purchased at Petsmart Product Attributes The majority(64%)of respondents preferred"traditional beef flavor. The next most popular flavor was"veggie"with 44%, followed by"oatmeal raisin"and"peanut butter"with 41% each. Thirty-eight percent of the respondents preferred " granola followed by"carob"with 43%, " cheese"with 34% and"mint"with 31%. These resull indicate that all the flavors show a significant amount of respondent interest Forty-three percent of the respondents preferred small dog biscuits and 36% preferred medium. Two dollars and twenty-five cents is the average price respondents are willing to spend on a box of fifteen medium dog biscuits Price"was ranked as the most important feature by 31.6% of the respondents, followed by"quality"with 24.7% and "nutritional value"with 20.8% Demographics Eighty-one percent of the respondents owned a dog. The typical number of dogs per household is 1. 5 with an average age of 5.4 years Forty-two percent of the respondents are between the ages 19-29. Thirty-three percent had completed"some college" while 30% are"college graduate's "Twenty-seven percent of the respondents are "students. The majority(28%)of the respondents had a total income"<20,000-$24,999 Conclusions Income has no impact on whether or not respondents give their dogs biscuits. Dog biscuits are the number one treat given to dogs. Lower income respondents will purchase, less dog biscuits than higher income respondents. Respondents purchase dog biscuits in a 1-4 week time period. This purchase tends to occur more frequently at grocery stores and Petsmart. There was a significant amount of interest in the eight flavors of dog biscuits surveyed (traditional beef, veggie, oatmeal raisin, peanut butter, granola, carob, cheese, and mint). The majority of respondents preferred small dog biscuits and price was the most important feature considered when purchasing