James A.O'Brien Introduction to Information Systems Eleventh Edition7 e-Commerce Success Factors Selection Value Performance Service Look Feel Advertising Incentives Personal Attention Some Key Factors for Success Community Relationships in E-commerce Security Reliability James A. O’Brien Introduction to Information Systems Eleventh Edition 7 e-Commerce Success Factors Selection & Value Performance & Service Look & Feel Advertising & Incentives Personal Attention Community Relationships Security & Reliability Some Key Factors for Success in E-commerce