渠道选择决策 12-7 Analyzing Consumer Service Needs Setting Channel Objectives Constraints Identifying Major Alternatives Intensive Selective Exclusive Distribution Distribution Distribution Evaluating the Major Alternatives 商务策划学院2002商务策划学院 2002 渠道选择决策 12-7 Analyzing Consumer Service Needs Setting Channel Objectives & Constraints Exclusive Distribution Selective Distribution Intensive Distribution Identifying Major Alternatives Evaluating the Major Alternatives