香格里拉酒店集圃 Agenda: Shangri-la presentation SHANGRI-LA d Industry Overview China hote 香格里拉酒店集圈 market SHANGRI-LA HOTELS.d量 SORTE high-end Analysis: hotel market business model, competitors Shangri-la Services focus, omparative advantages why From the Shangri la 4 Ps to 7 Ps Marketing strategies for a service brand The service differentiationAgenda: Shangri-la Presentation Industry Overview China hotel market Shangri-la Marketing strategies for a service brand From the 4 Ps to 7 Ps Analysis: business model, competitors The service differentiation