14.1 B Reading: a training manual for sales staff points that should be stressed in discussion n The importance of building up a good relationship with the clients d Belief in one's own products is often stressed at training sessions. This will include being fully informed about its specifications etc a It is important to be adaptable. with one particular customer you may need to emphasize the price of the product, while with another the delivery times may be central14.1 B. Reading: a training manual for sales staff Points that should be stressed in discussion:  The importance of building up a good relationship with the clients  Belief in one’s own products is often stressed at training sessions. This will include being fully informed about its specifications, etc.  It is important to be adaptable. With one particular customer you may need to emphasize the price of the product, while with another the delivery times may be central