Cranium Filament Reductions Sun Press is much smaller than the Plain Dealer, it is more geographically targeted In-store and Store Front Displays: These displays will be visible to the large walk through traffic base 3.1 Mission Cranium Filament Reductions' mission is to provide reasonably priced, convenient hair styling. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fal into place. Our services will exceed the expectations of our customers 3.2 Marketing Objectives Decrease customer acquisition costs by 8% per year. Maintain positive, steady growth each month 3.3 Financial objectives Increase the amount of retail products sold by 10% per year. Grow the profit margin by 3% per year Profita bility by year one 3.4 Target Marketing Cranium Filament Reductions will target three different market segmen Men: Men will typically make up 70%0-75% of the clientele. The reason for this is that men have shorter hair requiring a faster, simpler job. Women Who Cannot Afford an Upscale salon: Women tend to favor a female specific upscale salon if they can afford it. there is not often a difference in quality of an upscale salon relative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments and the facility is generally a bit plusher. someone wh is fiscally responsible as opposed to someone who likes opulence will favor a family style salon Young Mothers With Children: Most young children are notoriously difficult when it to getting haircuts. a family style salon is a more laid back place that allows the children to play while they are waiting and then will work with the parents in calming the kids nerves when they are ready for their shearing Cranium Filament Reductions will target each of the three groups separately. The males will be targeted by offering a quick, convenient service Because men have shorter hair, they tend to equire haircuts more often Cranium Filament Reductions will cater to males with evening hours, no appointments necessary, and quick turn around times Generally females prefer the allure of upscale salons, however, not everyone can afford this luxury For this reason Cranium Filament Reductions will provide the same quality hair styling just without the expensive price. Cranium will target these customers by emphasizing the sophisticated, ultraSun Press is much smaller than the Plain Dealer, it is more geographically targeted. • In-store and Store Front Displays: These displays will be visible to the large walk￾through traffic base. 3.1 Mission Cranium Filament Reductions' mission is to provide reasonably priced, convenient hair styling. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. 3.2 Marketing Objectives • Increase repeat customers by 7% per quarter. • Decrease customer acquisition costs by 8% per year. • Maintain positive, steady growth each month. 3.3 Financial Objectives • Increase the amount of retail products sold by 10% per year. • Grow the profit margin by 3% per year. • Profitability by year one. 3.4 Target Marketing Cranium Filament Reductions will target three different market segments: • Men: Men will typically make up 70%-75% of the clientele. The reason for this is that men have shorter hair requiring a faster, simpler job. • Women Who Cannot Afford an Upscale Salon: Women tend to favor a female specific upscale salon if they can afford it. There is not often a difference in quality of an upscale salon relative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments, and the facility is generally a bit plusher. Someone who is fiscally responsible as opposed to someone who likes opulence will favor a family style salon. • Young Mothers With Children: Most young children are notoriously difficult when it comes to getting haircuts. A family style salon is a more laid back place that allows the children to play while they are waiting and then will work with the parents in calming the kids nerves when they are ready for their shearing. Cranium Filament Reductions will target each of the three groups separately. The males will be targeted by offering a quick, convenient, service. Because men have shorter hair, they tend to require haircuts more often. Cranium Filament Reductions will cater to males with evening hours, no appointments necessary, and quick turn around times. Generally females prefer the allure of upscale salons, however, not everyone can afford this luxury. For this reason Cranium Filament Reductions will provide the same quality hair styling, just without the expensive price. Cranium will target these customers by emphasizing the sophisticated, ultra￾Cranium Filament Reductions Page 8