business environments,but each foreign country in which a company operates adds its own (三)思考与实践 1.掌握书上本章概念。 Needs,wants and demand Market Inte national marketing Domestic ent Foreign environment Self-reference criterion Controllable elements ncontrollables Global awareness Uncontrollable elements 2.完成本章书后练习题。 (1)What's the structure of the text? (2)"The marketer's task is the same whether applied in Dimebox,Texas,or Dar es Salaam Tanzania"Discuss (3)Ho can the increased interest in international marketing on the part of U.S.firms be Discuss the four phases of nree fac 7 (四)教学方法与手段 1.教学方法：课堂讲授：课堂练习。 2教学手段：多煤体教学。 PARTTWO International Marketing Environment Chapter 3 History and Geography:The Foundations of Culture (一)目的与要求 fhistory and geography n nderstanding intemational mak 2 The effects of history oun 3.The effect of geographic diversity on economic profiles of a country 4.Why marketers need to be responsive to the geography of a country 5.The economic effects of controlling population growth and aging populations 6.Communication infrastructures are an integral part of international commerce (二)教学内容 Sectionl.The Definitions of Culture Culture is the sum of the"values.rituals.symbols.beliefs.and thought processes that are learned,shared by a group of people,and transmitted from generation to generation". Expansion:DAccording to the rep oort of the 19th National Cong s of the Communist nfider the Iof a co Without Chines a prosperity, e no great rejuven 3 business environments, but each foreign country in which a company operates adds its own （三）思考与实践 1. 掌握书上本章概念。 Needs, wants and demand Market International marketing Domestic environment Foreign environment Self-reference criterion Controllable elements Uncontrollables Global awareness Uncontrollable elements 2. 完成本章书后练习题。 (1) What’s the structure of the text? （2） “The marketer’s task is the same whether applied in Dimebox, Texas, or Dar es Salaam, Tanzania.” Discuss （3） How can the increased interest in international marketing on the part of U.S. firms be explained? （4） Discuss the four phases of international marketing involvement. （5） Differentiate between a global company and a multinational company. （6） Discuss the three factors necessary to achieve global awareness. （7） Define and discuss the idea of global orientation. （四）教学方法与手段 1. 教学方法：课堂讲授；课堂练习。 2. 教学手段：多媒体教学。 PART TWO International Marketing Environment Chapter 3 History and Geography: The Foundations of Culture （一）目的与要求 1. The importance of history and geography in understanding international markets 2. The effects of history on a country’s culture 3. The effect of geographic diversity on economic profiles of a country 4. Why marketers need to be responsive to the geography of a country 5. The economic effects of controlling population growth and aging populations 6. Communication infrastructures are an integral part of international commerce （二）教学内容 Section1. The Definitions of Culture Culture is the sum of the “values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation”. Expansion: ①According to the report of the 19th National Congress of the Communist Party of China, culture is the soul of a country and a nation. Without a high degree of cultural confidence and cultural prosperity, there will be no great rejuvenation of the Chinese nation