1。宫销锝道 √营销渠道是促使产品或服务顺利地被使 用或消费的一整套相互依存的组织 v Marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. (Stern and EL-Ansary (1992) Marketing Channels, 4th ed. Prentice Hall)1，营销渠道定义 ✓营销渠道是促使产品或服务顺利地被使 用或消费的一整套相互依存的组织。 ✓ Marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption.(Stern and EL-Ansary(1992), Marketing Channels, 4th ed. Prentice Hall.)