Reception studies/ cultural analysis Finding out what people do with the media messages they encounter (either actively or passively )-linked to literary -critical studies Media use reflects socio-cultural context and gives meaning to cultural expressions and experiences 4 Methods: interviews /surveysReception studies/cultural analysis  Finding out what people do with the media messages they encounter (either actively or passively) –linked to literary –critical studies. Media use reflects socio-cultural context and gives meaning to cultural expressions and experiences  Methods: interviews /surveys