2.Analysis of in-depth reason behind the mistakes Lack of awareness of the difference, including different values,attitudes, rhetorical conventions Western audience are used to; Inadequate attention and efforts to identify with what the audience believe, both in what is said and the way it is said 2. Analysis of in-depth reason behind the mistakes Lack of awareness of the difference, including different values, attitudes, rhetorical conventions Western audience are used to; Inadequate attention and efforts to identify with what the audience believe, both in what is said and the way it is said